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Brazil's advertising rules and the end of income-promise marketing
Rules in force since July 2026 bar Brazilian betting ads from portraying gambling as income. For bonus marketing — a genre built on earnings language — that is not a small edit.
Bonuses, after the asterisks
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Rules in force since July 2026 bar Brazilian betting ads from portraying gambling as income. For bonus marketing — a genre built on earnings language — that is not a small edit.
Regulators used to police how bonuses were advertised. The UK's reform programme — levy, stake limits, and a cap on wagering requirements — now reaches into how they are built.